HOW RETAIL PLANOGRAM CAN HELP YOU SELL BETTER What exactly is a planogram? A planogram is a visual diagram, or drawing, that provides details on the placement of every product in a retail store. These schematics not only present a flow chart for the particular merchandise departments within a store layout but also show which aisle and on what shelf an item is located. Planogram Purpose Product placement and improved sales are just two very basic reasons a retailer should be implementing planograms in their shops. Planograms provide many other positive benefits as well: Assigned selling potential to every square foot of space Satisfying customers with a better visual appeal Tighter inventory control and reduction of out-of-stocks Easier product replenishment for staff Better related product positioning Effective communication tool for staff-produced displays ...